Christian Care (MediShare) – A Digital Rebirth at Scale
The Beginning
When I joined MediShare in 2005, their website was storing leads in .txt files. That was my starting point—logging into a server manually to download names of people who wanted to apply.
Over the next 15 years, I helped transform the organization’s digital landscape from the ground up—from handwritten notes to nationally-scaled web infrastructure.
My Role
I served as their lead Web Administrator and Digital Marketing Manager, overseeing:
- Website architecture
- Cross-departmental digital systems
- PPC and landing page strategy
- CRM pipelines and contact flows
- Server security and DNS systems
Everything that touched their web presence came through my hands.
“I was the bridge between departments, the translator between business and code.”
Key Contributions
- Grew site traffic from 372K to 40M+ annual views
- Managed vendor teams, devs, designers, and marketers
- Implemented integrated systems across Salesforce, Netsuite, HubSpot
- Built full quote funnel with program switching, payment processing, member login
- Managed data integrity and compliance for HIPAA-like protocols
- Created SEO pipelines, Google Webmaster integrations, and custom reporting
Recognition
In 2015, the site I helped architect—MyChristianCare.org—was nominated for a Webby Award. It was a rare recognition for a faith-based healthcare site. It was a nod to the care, scale, and innovation poured into every pixel.
Legacy
I didn’t just work at MediShare. I lived it. I grew with it. My fingerprints are still in the backend scripts, the lead funnels, the style guides.
They brought me in when the digital landscape was just beginning. I left knowing I helped build something that thousands of families still depend on.
Key Outcomes
- 15 years of leadership on all things web architecture
- Built multi-million-dollar digital funnels
- Managed cross-department digital ecosystems
- Created systems for application processing, program management, and member login
- Honored with national award recognition
“From
.txtfiles to Webby Awards—I built a digital cathedral in a space that needed light.”